Ariat International Ariat was founded with the simple objective: To create the most advanced performance footwear and apparel for the world's top equestrian athletes. We're driven by world class design, innovation and technology - all focused on delivering the highest-quality, authentic Western and English footwear and apparel. Our commitment to excellence and innovation extends beyond our products to the global community of people who have dedicated their lives to horses and the equestrian lifestyle. Today, Ariat is the leading performance equestrian brand in the world and provides the foundation upon which world-class athletes work, ride and compete.

In 1993:, co-founders Beth Cross and Pam Parker set out to create a new company that would revolutionize footwear for riders. They understood that traditional riding boots were stiff, heavy and hard on the feet. So they assembled a group of top footwear engineers and designers, and set out to create the world's most technically-innovative performance riding boots for both English and Western riders. Today, Ariat is America's number one English and Western performance footwear brand. Here are some of the milestones from our journey:

1991-1995: • Revolutionized the riding boot category by bringing athletic shoe technology to riding boots • Developed prototypes of riding boots enhanced with performance features and tested them with professional riders across the country • Launched the brand with the first two riding boots for women with advanced technology: Performer (English) and Competitor (Western) • Introduced our next-generation Advanced Torque Stability (ATS) Technology, and established the brand as a performance and comfort leader in equestrian footwear

1996-2000: • Introduced Hexcel cushioning technology, providing advanced cushioning to top equestrian athletes for shock absorption while in the stirrup and on the ground • Entered the Work category with the Ariat Cascade • Expanded to the Australian, UK and other European markets • Launched the Fatbaby, a fashionable new look in women's Western fashion boots • Formed the Ariat Pro team of Western athletes with Shawn McMullan, Fred Whitfield, Joe Lucas, Marty Becker, Cody Ohl, Jerry Norton, Brent Gluck, Mike Smith, Matt Tyler, Dee Pickett, Tommy Guy, Terry Don West, Bobby Hurley, Jake Barnes, Clay O'Brien Cooper and Myron Duarte • Began sponsoring the National High School Rodeo Association (NHSRA) as their Official Footwear and Belts supplier

2001-2005: • Introduced Cobalt Technology, offering an entirely new level of advanced cushioning, support and stability in footwear

Today Ariat is the world leader in performance equestrian footwear as well as offering the most stylish western boots on the market. Ariat Boots offers a wide range of products from English and Western riding boots, work boots and casual boots. Their forward thinking and performance lines outfit today's most avid equestrian riders and enthusiasts.